The wonders of apple cider vinegar weight loss started up at me this morning from an ad in my favorite newspaper.
I didn’t have to read more than two paragraphs before I was up – pacing about, pulling out my hair, and muttering to myself. So what was I so annoyed about?
Frankly, apple cider vinegar weight loss was new to me…I even don’t know if this product can get us allergy or not. So what was my problem? Just from reading the ad, I knew apple cider vinegar was a bogus supplement. And it annoyed me that many deperate unsuspecting folks would probably fall victim to the advertsing.
So, you’re probably wondering…
How did I know?
That’s what this article is about. I’ll give you the tools so that you never fall prey to any bogus advertising hype again. I don’t want you to spend another dollar on products that will do absolutely nothing for you. This report will save you money time and time again.
Just applying these simple principles will sort the wheat from the chaff.
Deciphering the “Bogus Ad” Step One:
The smiling doctor. When you see this, bells should ring, and sirens should wail. For the apple cider vinegar ad, it was my first clue.
Bang – right there in the middle was the upper body shot of a guy in a lab coat, with a stethoscope ’round his shoulders.
Big deal, right? What’s wrong with that?
Well, photos of doctors aren’t of themselves an indication of a bogus supplement. But they certainly are when there’s no caption under them.
For instance, if the caption read “Respected Dr. So and So, from John Hopkins research center conducted many and varied tests confirming…”, blah, blah, blah, it may be a good thing.
I say “may” because doctors may be solicited for their comments. They may have much to gain financially by backing a product.
But when there’s no caption, it has these purposes…
1) Give the credibility of the medical industry to a product that does not have the backing of the medical industry.
2) Mislead you into believing there is some sort of viable research available showing the product works.
3) Prey on your “programmed response”. Doctors are good, kind, caring, intelligent, and interested only in your well-being.
In any case…
The company would use a “real” verifiable expert if they could. It would only ad to the credibility of their product. Unfortunately, apple cider vinegar weight loss doesn’t have one.
Deciphering the “Bogus Ad” Step Two:
Ever seen this?
“What a marvelous product, I lost 30 pounds in 3 weeks” K.A. Minnesota
“Wth your product, I feel young again. My husband is looking at me again, and I’m the envy of all my friends.” Mary C, Montreal
Yup, I’m sure you have. They sound great, and mean nothing.
You can’t confirm them, that’s why.
When an ad says…
“Lots of people have had great results”…
They’re selling a product. If the ad provides you with email addresses of satisfied customers – take note! They have nothing to hide!
Deciphering the “Bogus Ad” Step Three…
a) No Testing Done:
In the apple cider vinegar weight loss ad the attempt at credibilty was something along the lines of…
Apple cider vinegar has been used for years for various health remedies, and its powers are well known amoung the experts.
A general statement if there ever was one.
They have no solid evidence the product does what it’s supposed to.
The apple cider vinegar weight loss ad had no footnotes indicating excerpts from research papers of any kind.
If there were any, don’t you think they’d include them?
Deciphering the “Bogus Ad” Step Four…
“Lose up to 15 Pounds in ONE week”
A pound of fat contains over 3500 calories. For most people that’s two days worth of caloric intake.
Here’s another unfortunate fact…
Fat doesn’t just disappear into never, never land. Fat is an energy source.
In the article I read, apple cider vinegar’s amazing power was it’s ability to cause the fat cells to release their stored fat into the bloodstream where the body can use it for energy.
Great, wonderful. But even if apple cider vinegar did just that, what good would it do for you?
Because unless your body is active enough to burn all that stored fat…where do think it’s going to end up again?
Your car doesn’t use gas sitting in the driveway – just like you don’t use calories in a sedentary lifestyle.
Oh, yes, one last thing..
The “ten pounds in ten days?”
A severe carbohydrate restricting diet (like Dr.Atkins’, for example) has a strong diuretic effect. You’ll easily lose ten pounds within the first 10 days of the diet. But it’s not fat weight – its water weight. Remember that!
Okay… bad news is apple cider vinegar is bogus. Apple cider vinegar weight loss is bogus. But there is good news! You can try it just to satisfy your own curiousity…
For cheap. Yep, simply buy a half liter of apple cider vinegar at your grocery store for a couple of bucks. Then, add a tablespoon to your salads with olive oil or basalmic vinegar for a great tasting salad dressing!